Privacy Policy
Last updated: May 15, 2025
1. Introduction
Moatless AI ("Moatless AI", "we", "us" or "our"), a company incorporated and headquartered in Sweden, is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit and interact with our website (the "Service") where users can search for furniture and receive links to online stores.
2. Data Controller
Moatless AI AB
Org. nr: 5569908683
Address: [insert Swedish address]
E‑mail: albert@moatless.ai
As the data controller, Moatless AI determines the purposes and means of processing your personal data in compliance with the EU General Data Protection Regulation (GDPR) and the Swedish Data Protection Act.
3. Personal Data We Collect
We process the following categories of personal data:
Browsing and Technical Information: IP address, device type, browser type and version, operating system, pages visited, time and duration of visits, referring URL, clickstream data, and other usage statistics collected via cookies and similar tracking technologies.
Cookie Identifiers: Unique identifiers assigned by us or by third parties (such as Google Analytics) to track sessions and visitor interactions.
Affiliate Tracking Data: Information necessary to credit affiliate partners for referrals (e.g., click timestamps, affiliate cookie IDs).
Voluntarily Provided Data: If you contact us via e‑mail, we may retain your name and contact details to respond to your inquiry.
4. Purposes and Legal Basis for Processing
| Purpose | Data Category | Legal Basis (GDPR Art.) |
|---|---|---|
| Provide and operate the Service | Browsing & Technical Information | Art. 6(1)(f) Legitimate interest: improve, maintain and secure our service. |
| Analytics and performance reporting | Cookie Identifiers, Technical data | Art. 6(1)(a) Consent; Art. 6(1)(f) Legitimate interest |
| Affiliate program administration | Affiliate Tracking Data | Art. 6(1)(b) Performance of contract; Art. 6(1)(f) Legitimate interest |
| Respond to user inquiries | Voluntarily Provided Data | Art. 6(1)(b) Legitimate interest: customer support |
5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies for the following categories:
Necessary Cookies: Essential for basic site functions (e.g., session management, security).
Analytics Cookies: Powered by Google Analytics to understand site usage and performance. You may learn more at https://policies.google.com/privacy.
Affiliate Cookies: To track clicks and referrals to partner online stores.
You can manage or withdraw your consent for non‑essential cookies at any time via our cookie banner or through your browser settings. Disabling cookies may affect site functionality.
6. Data Sharing and Transfers
Service Providers: We engage third‑party processors under data processing agreements, including hosting providers, analytics vendors (e.g., Google LLC), and affiliate networks. All processors comply with GDPR requirements.
Legal Requirements: We may disclose data when required by law, by court order, or to protect our rights.
No Sales: We do not sell personal data to third parties.
All data processing occurs within the EU/EEA.
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined above, typically:
Analytics & Technical Logs: up to 24 months.
Affiliate Tracking Data: up to 12 months after the referral.
Inquiry Communications: until the inquiry is fully resolved.
After the retention period, data is deleted or anonymized.
8. Your Rights
Under GDPR, you have the right to:
- Access your personal data (Art. 15 GDPR).
- Rectify inaccurate or incomplete data (Art. 16).
- Erase your data ("right to be forgotten", Art. 17).
- Restrict processing (Art. 18).
- Data portability (Art. 20).
- Object to processing based on legitimate interests (Art. 21).
- Withdraw consent at any time, without affecting processing based on consent before withdrawal.
To exercise your rights, contact us at privacy@moatless.ai. We will respond within 30 days.
9. Security
We implement appropriate technical and organizational measures to protect your data, including encryption, pseudonymization, access controls, and regular security assessments.
10. Minors
Our Service is not directed to children under 16 years of age. We do not knowingly collect personal data from minors. If you become aware that a minor has provided us with personal data, please contact us to delete such data.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the revised policy on our website with an updated "Last updated" date.
12. Contact Us
If you have questions or concerns about this policy, please contact:
Moatless AI AB
E‑mail: albert@moatless.ai
Address: Östgötagatan 53, 116 25 Stockholm
You also have the right to file a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten).